Nielsen Music conducted the largest study in background music market to date and interviewed an estimated 5’000 small business owners in...

Music causes emotions, and these are hard to measure, different types of environments send out signals that affect the individual’s...

How music can influence consumers’ experience and behavior in the commercial marketplaces.

Using loud music to create a sense of belonging and club atmosphere at to attract young consumers at Abercrombie & Fitch

It is well-known that music taste says something about individual personalities and that it can affect their social relations (Crozier,...