music research | The Music Architect

May 2, 20213 min read

How can we explain that customers appear to be controlled by music in the marketplace?

Music causes emotions, and these are hard to measure, different types of environments send out signals that affect the individual’s...

Apr 5, 20212 min read

Music has a tremendous power to influence consumer behavior.

How music can influence consumers’ experience and behavior in the commercial marketplaces.

Mar 1, 20212 min read

Music first (and loud), merchandise second: Abercrombie & Fitch

Using loud music to create a sense of belonging and club atmosphere at to attract young consumers at Abercrombie & Fitch

Feb 1, 20212 min read

What do our music tastes say about our personality?

It is well-known that music taste says something about individual personalities and that it can affect their social relations (Crozier,...