MUSIC IS
EVEYWHERE,
IT IS LIFE ITSELF
Louis Armstrong
LET US SCULPT THE SOUNDTRACK OF YOUR BUSINESS
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Music is all around us, in bars, hotels, restaurants, shops, airports, fitness centres, public transport and many more places. As such, background music serves as an important tool, with the power to shape how consumers experience your business. If curated effectively, great background music can create an atmosphere and mood in which customers wish to stay longer or make a purchase and/or keep coming back again and again.
Background Music for Business
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HOTELS
PUT THEM IN THE MOOD TO STAY
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From the moment a customer enters a hotel, the music playing in the lobby must set-the-scene and reflect the identity of the hotel and the mood it wishes to create. Due to the level of complexity, we love constructing musical identities for hotels, with each area of the hotel having its own personality and mood which changes throughout the day. From the lobby to the bar, and from the corridors to the spa, we live and breathe hotel life. Whether a luxury destination of short-stay hotel, entice guests to come back by ensuring that the overall sensory experience is engaging, in turn creating lasting guest loyalty.
RETAIL
PUT THEM IN THE MOOD TO SHOP
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From the moment a customer enters a store, the music greets them, and it is essential that the music creates an instant emotional connection between the customers and the brand, putting them in the mood to shop and stay a while. Creating the right mood in a retail environment is no easy feat, but getting it right is key in creating a positive brand experience and and driving repeat business.
BARS & RESTAURANTS
PUT THEM IN THE MOOD TO COME BACK
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Whether a bar or a restaurant, whether eating or drinking, it’s the overall experience of having spent time in a space that will ensure a positive customer experience and in turn keep that customer coming back for more. It is absolutely crucial in a bar and restaurant setting that all the elements blend together to create a seamless experience, from the interior design and lighting, to the food, beverages and service. We consider music to be the cement that holds all those building bricks together.
SPAS
PUT THEM IN THE MOOD TO UNWIND
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The fact that music has the ability to influence emotions has long been understood, hence the correct use of background music in a spa setting can have incredible effects on guests’ abilities to reach deeper levels of mental and physical relaxation.
PUT THEM IN THE MOOD TO GO THE EXTRA MILE
FITNESS
PUT THEM IN THE MOOD TO GO THE EXTRA MILE
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Music is unarguably an integral part of any gym or fitness centre experience, whether in a group or a solo workout setting. Music can inspire us to train harder and longer and stay motivated throughout the workout. Creating the right soundtrack for a workout is vital, albeit very challenging as the music is more of a foreground feature than in most other settings, and the energy must appeal to a broad target group so that the overall gym experience is positive whilst being brand coherent.
OFFICE SPACES
PUT THEM IN THE MOOD FOR SUCCESS
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Research also shows that the use of music in a workplace environment has the ability to boost concentration levels and productivity.
Recharging with music might be the boost many employees need to re-engage with their work, and in turn increase their productivity and boost mood and morale.